Waffle Product Packaging
Visual direction, practical detail, and a finish made for the real-world touchpoint.
A visual cue people understand quicklyThis packaging project focuses on making the waffle product feel tempting before the pack is opened. The composition gives the product and its taste-led message enough space to lead.Keeping…
The thinking behind the work.
A closer look at the decisions, structure, and finish behind this selected project.
A visual cue people understand quickly
This packaging project focuses on making the waffle product feel tempting before the pack is opened. The composition gives the product and its taste-led message enough space to lead.
Keeping the information in order
Colour, type, and image hierarchy were balanced so the pack can communicate quickly in a busy display. The visual language stays friendly without losing product clarity.
A flexible direction for the range
The final concept gives the product a strong starting point for flavours, sizes, promotional versions, and future retail material.
A closer look at the finish.
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